Asia Power Index
2025 Edition
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2025
Cultural projection
Cultural influences and exports that help to enhance a country’s reputation abroad
This chart shows the distribution of countries based on their weighted score for cultural projection.
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Cultural projection
Cultural influences and exports that help to enhance a country’s reputation abroad
Rankings
Indicators
rank
score
trend
Country / Territory
Year
2018
2019
2020
2021
2023
2024
2025
Weighting 40%
1
97.6
United States
2
74.6
Japan
3
64.9
China
4
52.6
—
India
5
+1
38.5
Singapore
6
−1
37.0
Australia
7
35.2
South Korea
8
33.5
Malaysia
9
27.5
Thailand
10
19.9
Russia
11
19.4
—
Indonesia
12
14.8
—
New Zealand
13
11.4
Philippines
14
9.2
—
Vietnam
15
7.6
Taiwan
16
6.6
—
Brunei
17
4.2
—
Pakistan
18
4.1
Sri Lanka
19
+2
3.4
Bangladesh
20
2.0
—
Timor-Leste
21
−2
2.0
Cambodia
22
+1
1.6
—
Papua New Guinea
23
−1
1.2
—
Mongolia
24
1.2
—
Myanmar
25
1.1
—
North Korea
26
0.6
Nepal
27
0.3
—
Laos
Indicators
Economic capability
Military capability
Resilience
Future resources
Economic relationships
Defence networks
Diplomatic influence
Cultural influence
Cultural projection
Online search interest
Cultural exports
Global brands
Prestige: Skyscrapers
Status: Visa‑free travel
Cultural heritage
Information flows
People exchanges