The ability to shape international public opinion through cultural appeal and interaction; measured in terms of cultural projection, information flows and people exchanges.
Cultural influence is calculated using a weighted average of scores across 3 sub-measures and 15 indicators.
In 2023, most scores for the top 10 countries are trending downward for cultural influence. The United States has the highest score (80.9), followed by China (47.4) and Japan (41.1). India has gained the most points (+2.5), while China has lost the most points (−10.3).
Select a sub-measure or indicator to compare data points across countries and years.
Cultural influences and exports that help to enhance a country’s reputation abroadView all submeasure scores
The regional appeal of a country’s media outlets and universitiesView all submeasure scores
The depth and influence of a country’s people-to-people links in the regionView all submeasure scores